I’m a sports nut. Growing up in Prince George, VA (just south of Richmond), I played sports, watched sports and collected anything I could get my hands on. I love the passion, community, competition, nostalgia and endless amount of stats you get from sports. When reality hit that I was not the next Dale Murphy, Dr. J or Dan Fouts, I shifted my focus to working (not playing) in sports. I’ve been lucky to spend my entire 25+ year career working in the sports media industry. I’ve seen all facets of the industry through roles inside start-up tech companies (FANSonly, XOS Technologies/Neulion), at a professional league (Overtime Elite), inside an agency (Infront X) and 11 years at a leading sports media company (Turner Sports). I’ve had the fortune to work with some of the most talented people and influential sports brands in the world – NBA, MLB, NCAA, PGA TOUR, PGA of America, Ohio State, Georgia, ESPN, CBS Sports, March Madness, Ryder Cup, Google, Apple, AT&T and Verizon. Below is a snapshot of my experience, with highlights on some of the services I can offer your company. Visit my LinkedIn page for more details on my background.
– Managed client relations for a digital product and technology services agency.
– Focus on client strategy related to digital products and revenue growth.
– New business development leadership – proposals, RFP responses and pitches.
Key Clients: PGA TOUR, Verizon, NFL, USGA
– Executive leadership role with start-up professional sports league.
– Managed digital, marketing, ticketing, events, facilities and security.
– P/L oversight for business operations department.
– Created and executed league’s initial ticketing strategy and platform.
– GM over digital businesses for the NBA, NCAA and PGA TOUR: strategy, biz ops, P/L, apps/web and content.
– Revenue focus via digital ads, integrated sponsorships and video subscriptions.
– Operated DTC video streaming products, NCAA March Madness Live (MML) and NBA League Pass.
Key Clients: NBA, NCAA, MLB, PGA TOUR, PGA
– Executive leadership role for digital sports media company.
– Managed 100+ client relationships, including strategy, revenue, marketing and contract renewals.
– Ecommerce oversight for the company.
Key Clients: Duke, Nebraska, Oklahoma, Virginia
– Leadership role for start-up digital sports media company.
– New business development focus; grew client list by 150+ colleges and universities.
– Managed client relations team and contract renewals.
Key Clients: Georgia, USC, Notre Dame, Ohio State
– Undergraduate degree from the University of Virginia.
– Graduate degree in sport management from University of Georgia.
– Marketing internship with the Atlanta Braves.
